IMAGE BUILDING

If a tree falls in the forest and there’s no around to hear it, does it make a sound?

In other words, your affiliate could be doing incredibly great works but if no one knows who you are, then you are not being as successful as you could be.

MEDIA PLAN

Plan your work and work your plan

Media Relationships

• Ask to meet with the editorial boards of your major newspapers
• Host a breakfast for the community newspapers
• Send media kits to the television and radio outlets – follow-up

Media Kits

• Letterhead
• Background on local affiliate and Gamaliel Foundation - brochures
• Bios on leadership - photos
• Clippings of community organizing actions and/or victories

You can be a big fish in a little pond or a little fish in a big pond

Website

• Being a part of a national organization
• Place to toot your own horn
• Organizing tool
• Outreach tool
• Recruitment tool
• Fundraising tool

Why are the above steps important?

• Perception
• Image Building
• Recruitment
• Fundraising

How to get started?

• Commitment
• Office organization
• Clippings
• Volunteers – internships, journalism students